Ford India recorded an 83 percent increase in sales in April, selling 13,297 vehicles in combined domestic wholesales and exports, compared to 7,270 units sold in the corresponding period last year.
Domestic sales stood at 6,651 vehicles in April, up 66 percent from 4,003 vehicles; while the company exported 6,646 vehicles, against 3,267 units in the corresponding period last year.
“Despite ongoing business challenges faced by the Indian automotive industry, Ford India sales have held steady in April,” said Vinay Piparsania, Executive Director of Marketing, Sales and Service at Ford India. “In the run up to the formation of the next Government, we remain cautious and watchful in anticipation of progressive policy interventions to energize the Indian automotive sector.”
Indians are currently in the process of conducting the largest democratic election in the history of the world.
April also witnessed the introduction of the 2014 Ford Endeavour, the latest edition of the all-terrain SUV.
“Ford Endeavour is a trusted nameplate and holds a special place in Ford India’s product portfolio. It has remained a vehicle of choice for customers who desire a dependable, muscular, rugged yet comfortable and safe SUV,” said Piparsania.