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Mitsubishi Building a Version of 100-Year-Old Car Using Modern Technology

To celebrate the company’s 100th anniversary, Mitsubishi Motors is reaching (all the way) back to its roots.

In partnership with West Coast Customs, Mitsubishi will re-create the vehicle that started it all — the Mitsubishi Model A — using the latest technology found in the brand’s most modern vehicles. West Coast Customs will build a current day Mitsubishi Model A with the looks of the original 1917 vehicle, but on the platform of the Outlander Plug-In Hybrid Electric Vehicle (PHEV).

“Team members in every department of West Coast Customs are super excited to be involved with this build,” said West Coast Customs CEO and Founder Ryan Friedlinghau. “[This is] truly a piece of automotive history.”

Mitsubishi’s automotive history began with a 22-car production run of Japan’s very first series of mass-produced vehicles.

In 1917, the Mitsubishi Model A was the first car ever to be adorned with the now familiar three-diamond emblem when it launched in Japan.

“We’re proud to be a 100-year-old brand with a rich heritage in the automotive landscape. The Mitsubishi Model A is the vehicle that paved the way for many other unique and exciting models over the years and we’re excited to re-design it with West Coast Customs,” added Francine Harsini, the company’s senior director of marketing. “The Mitsubishi Model A will feature all the distinctive aspects of the 1917 vehicle, but will be built on the PHEV platform and offer the latest in automotive technology.”

The vehicle is being built at the West Coast Customs facility in Burbank, CA and will be completed this summer. The build will be featured on an episode of Inside West Coast Customs, which airs on the Velocity network.

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